Set Up Your Sales Operations
I design and build complete, scalable sales functions from the ground up, providing everything a business needs to succeed, from tailored sales processes and CRM systems to onboarding, training, and ongoing performance management.
Contact me today to schedule a no-obligation 1-hour consultation.
For early-stage startups and growth companies ready to build a strong commercial foundation. I help founders and leadership teams design and implement sales operations that are not only structured and scalable but also perfectly aligned with your market and growth objectives. Whether you're hiring your first sales team or formalising your approach, I ensure your commercial engine is built for long-term success.
What I Deliver
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Strategic Clarity: Defining your go-to-market strategy, positioning, and ideal customer profile, ensuring your team is targeting the right opportunities from day one.
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Repeatable Sales Processes: Implementing proven, scalable sales processes based on best-practice frameworks like MEDDIC, SPIN, and Challenger, giving your team a clear path to success.
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Onboarding & Enablement: Crafting detailed onboarding plans, sales playbooks, and training content to ensure new hires are productive faster, with confidence.
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Tech Stack Optimisation: Selecting and configuring the right commercial tools (CRM, outreach, call management, reporting) to streamline operations and drive efficiency.
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Hands-On Sales Training: Coaching your first hires to effectively conduct discovery, qualify leads, manage objections, and close deals, all while maintaining a customer-centric approach.
Why Work With Me?
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Scalable Solutions: Perfect for Series A/B companies ready to establish or expand their revenue engine with repeatable, data-driven sales practices.
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Proven Experience: I’ve built and led high-performing sales teams across multiple high-growth businesses in industries including SaaS, energy, finance, and healthcare.
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Tailored Approach: Every process, tool, and training plan is designed to fit your unique business model, market, and growth goals.
Let’s Me Build Your Sales Function for Long-Term Success
Whether you're launching your first sales team or optimising an existing one, I bring practical experience, clear processes, and proven training methods to help you achieve consistent growth.
Schedule a no-obligation 1-hour consultation with me to discuss your business and challenges.